Digital marketing has too complex a supply chain for any individual player to clear up the multiple issues everyone sees in their backyard, and so it's very encouraging to see the IAB UK's Gold Standard going from strength to strength. It's a combination of approaches to ensure that players are putting their house in order regarding fraud, safety and bad ads.
CARLSBAD, Calif., June 6, 2018 /PRNewswire/ -- The Coalition for Better Ads — an international group of leading advertising and digital media trade associations and companies — recently announced that popular publisher platform, Ezoic, would become one of the newest members of the coalition.
First the good news, and then the bad. To be honest, both bits of news are fairly bad. Ad blocking was slightly down in 2017 compared to the year before, according to the Association for Online Publishers (AOP). However, it's still costing the average publisher ￡630,000 per year, and the overall cost to the entire publishing industry is increasing too.
LOS ANGELES, May 31, 2018 /PRNewswire/ -- AdColony, the leading ad quality video marketplace, has joined the Coalition for Better Ads (CBA) as an Associate Member. As a partner, the company will contribute to the development and implementation of new Coalition standards that enhance the consumer experience, including any future standards for mobile in-app advertising.
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire.
The Web is awash with “free” content—but of course we pay a price to view it: We have to negotiate a virtual minefield of ads, perhaps hundreds of them every day. These auto-play videos, rollovers and pop-ups can be a major nuisance, making content a challenge to read and discouraging some people from even trying.
Digital media company Innity has become the first firm in Asia to join both the Coalition for Better Ads as an associate member granted certification by the Trustworthy Accountability Group (TAG) for Certified Inventory Quality Guidelines (IQG) Seal.
London and New York, UK and US, 2nd May 2018: Sublime Skinz, the leading solution for highimpact non-intrusive digital advertising, today announced it has joined the Coalition for Better Ads and will actively support the group’s mission to raise industry standards and improve the user journey. The Coalition for Better Ads, formed by leading international trade associations and companies,...
BOCA RATON, Fla., May 1, 2018 /PRNewswire/ -- Mediavine announced this week that it has joined the Coalition for Better Ads (CBA), a global organization of like-minded trade associations and media companies dedicated to improving consumers' experience with digital advertising.
Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads