News

Procter & Gamble, Unilever, Google, Facebook and more form ‘coalition for better ads’

The world’s biggest advertisers and media owners have united for the first to form what is described as a ‘coalition for better ads’ at a time when scepticism over the efficacy of digital media is rife. Procter & Gamble, Unilever, Google and Facebook are among the group’s founding members, alongside trade bodies such as the…

Details

P&G joins Google, others in launching Coalition for Better Ads

Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as Tide detergent and Crest toothpaste (NYSE: PG) joined with Google, rival consumer products company Unilever, advertising trade associations and others to create the coalition. “We…

Details

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne, Germany, where the Dmexco conference has been taking place this week. The coalition’s…

Details

Google and P&G in Coalition to Police Ad Standards Across the Web

In possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it, Google has got together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads. Other participants include top global marketer Procter & Gamble, Unilever, The Washington Post, the…

Details

Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads

The ‘Coalition for Better Ads’ aims to take on the “Herculanean task” of bringing together advertisers, agencies, ad tech and publishers to come up with global standards on digital advertising to tackle the rise of ad blocking. Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition…

Details
1 ...
4 5 6 7 8
午夜偷拍精品用户偷拍免费_午夜av亚洲av欧美av_先锋影音亚洲中文字幕av