Better Ads Experience Program


Welcome to the Better Ads Experience Program. This Program has been created by the Coalition for Better Ads to support its mission to improve the online advertising experience for consumers and promote adoption of the Better Ads Standards.

The Program, based on a framework developed by the Coalition, allows a voluntarily participating Web publisher to declare its compliance with the current Better Ads Standards. The registration process allows the Coalition for Better Ads to collect the information needed to enroll and validate each company and its domains with the Program. Validated Companies that participate in the Program will be eligible for the following:


Free Registration for the Trial Period*

  • ? No charges for initial registration with the Better Ads Experience Program
  • ? Simple registration process
  • ? Immediate benefits for the Trial Period
  • ? Inclusion in the Program’s Register of active participants
  • ? Ability to publicize in the marketplace your company’s participation in the Program adherence to the Better Ads Standards.
  • ? Access to the Program’s independent dispute resolution mechanism to help resolve disputes over assessment of compliance with the Standards, when available
  • ? Access to the Program’s forthcoming remediation resources (as developed) for any issue of noncompliance with the Standards arising from assessment by an implementation entity accredited by the Program


To complete this registration process, you will need to provide corporate contact information and domains for the Register, as well as agree to the Program’s terms (through the Participation Agreement), and attest to compliance with the Standards.

* Annual fees will be announced at least 30 days prior to the conclusion of the trial period. Registrant is under no obligation to pay the annual fee unless it wishes to participate in the Better Ads Experience Program after the trial period.

Register Now